THE MOUTH THAT ROARED:
JOE NOCERA, The New York Times
I wonder, in fact, whether even now Trump is a serious candidate, or whether this is all a giant publicity ploy. Once a real developer, Trump is largely a licenser today; the more famous he becomes, the more he can charge to slap his name on buildings or perfume or men’s suits.
I’m not alone in wondering this, of course. Several Republican consultants I spoke to openly questioned whether Trump is in it for the long haul. “You would see him spending a lot more money if he were putting together a true national infrastructure,” said Rick Wilson, a Republican strategist.
There’s one other thing. All his life, Trump has had a deep need to be perceived as a “winner.” He always has to be perceived coming out on top. That’s why, ultimately, I don’t think he’ll ever put himself at the mercy of actual voters in a primary. To do so is to risk losing. And everyone will know it.
He’ll be out before Iowa. You read it here first.