I think if Pres Joe wants to have any chance of winning, he's got to get moving on the campaign. Here's how I think he could do that.
First, acknowledge publicly the elephant in the room, his age. He needs to start being real in this. Yeah, he's older than a lot of can but make his age can be made into a virtue. A virtue that comes with years of experience of serving Americans.
Then detail specifically, in specific locations, how his legislation, like the Cares Act, the Infrastructure Build Back Better Bill is helping Main Street Joe.
The go even more public. And it starts, again with the age acknowledgement. He needs to say to his aides, staff and others, who if the media is to be believed, that they can't bring the issue up. That his age IS fair game.
And he needs to get out of speech venues. It's not his strength. It's Trump's, it was Obama's, but it's not Biden's. He feeds off personal contact. Show up Joe. Just sit in neighborhood coffee houses. Watch a football game with some people. Talk to people. Show them personally you're not a fossil, that you've still got it.
And if you're really daring, go with them to see where they work, or their farm, unscripted. Your Secret Service will hate it, but they'll deal. Remember, they work for you!
America has little touch with our presidents anymore. Be the guy who brings that back, even if for one campaign. The power of a president asking the single guy for his vote, in his own small kitchen, can't be underestimated.
And that guy will bring his neighbors to you. Because HE will testify to what he saw in your eyes. You need direct touch, you're good at it, and it's a great way to personally tell people you're not too old for this.
You can't just make the "I'm not Trump" argument from the White House. Give us, many of whom are on the fence, the assurance that you're not too old and can be outside of your perceived advisors "protect Joe" bubble.
Then, get your stand-ins in public out on the campaign trail doing the same, making your case. Flood the airwaves with Cabinet Secs, Senators, Congressmen, not just with talking points, but listening to people. Send them to rural communities and to to campuses, without suits, to talk directly to people.
If you want to win over people, listen to them. Hear them.
Take no vote and no state for granted. California and Michigan are great examples. Don't assume your voters are hard Biden ppl. Ask for their votes.
Because we can't afford to let the GOP win this election. At least not this current iteration of the GOP.